Pro CMS Migration & Template Refresh

I lead with curiosity and a drive for better—empowering designers to think critically, research deeply, and create purposeful, efficient solutions.

Before our CMS migration, I identified that our web pages lacked structure, each functioning like a digital flyer. I proposed a scalable architecture and hierarchy to improve consistency and usability.

Using competitive analysis, research, and customer insights, my team developed data-driven templates aligned with the new CMS modules.

Our pilot, the Quotes page, also introduced motion design to enhance engagement, resulting in a 14% increase in page visits and a 487% lift in quotes tool interactions.