Better Together

Our small team focuses on creating efficiencies while delivering a site experience customers can’t live without. For our semi-annual in-store event that featured live demos, discounts, and member rewards,I wanted the digital experience to truly feel like an event and align with all supporting collateral.

Traditionally, we relied on agency-provided assets, but this year I developed and pitched a toolkit concept to our stakeholders to establish a unified creative direction.

After approval, I partnered with our lead concept and motion designers to build out the toolkit into dynamic, customer-facing assets. We shared the toolkit with partners, guided agency submissions through art direction, and together achieved a cohesive visual strategy that elevated engagement, revenue potential, and overall brand delight.