Adobe Day 2025
No matter where you are in your creative career, you must find ways to challenge your own creativity.
Collaborating with my creative counterpart on the Voice of the Associate Development committee, we concepted event landing page visuals designed to evoke a sense of wonder and togetherness.
Coinciding with our Atlanta team’s return to office on Adobe Day, we created a concept reminiscent of “Back to School.” Drawing inspiration from John Wyant and Lisa Frank’s classic Trapper Keeper designs, while sprinkling in notes from the original Harry Potter book covers, I used Adobe Firefly and Adobe Express to blend nostalgic design with modern AI tools—staying closely “in the loop” to refine every visual detail.
Before final approval, I created an InDesign swatch palette that captured a fall-inspired warmth while aligning with our parent brand’s primary color.
